Chip Heath, Dan Heath

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How to Change Things When Change is Hard

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Detalles

Autor / Compositor
Chip Heath, Dan Heath
Número de producto
1725232
Idiomas
inglés
Año de lanzamiento
2011
Amplitud
305 Páginas
Editor
Random House Business Books

Descripción

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable...